What is the future for Marketing and Communications companies, and what clients will expect in the future?
The old construction of 'agency' management is out of touch with marketing reality. As an example: where does social media responsibility fall in the old structure? Is it copywriting? Public relations? Branding? Customer service? It is all of these things. Is anyone redefing the responsibilities to match these needs?
What is the future for Marketing and Communications companies, and what clients will expect in the future?
The old construction of 'agency' management is out of touch with marketing reality. As an example: where does social media responsibility fall in the old structure? Is it copywriting? Public relations? Branding? Customer service? It is all of these things. Is anyone redefing the responsibilities to match these needs?